UNO * Speelkwartier

Context

UNO is a world famous game with fans in more than 80 countries around the world. UNO was challenged to come up with a meaningful project that captures everything that UNO stands for while also adding purpose to the brand.

Concept

Together with the children's council we organized two visual brainstorms that led to several important insights. An idea arose to focus on eliminating loneliness among children by adding a playful object called UNO Speelkwartier. It was based on the vivid imagination of children. When you twist the nose, the object will show one out of the many games that the children chose. But most importantly, everybody in the semicircle is invited leaving no kid alone.

Contribution

Brainstorming Sessions, Presentations, Co-Creation

Result

Received Amma Award for best content and engagement strategy. Used a budget of €55,000 and reached 24.4 million people both online and offline. And over 100 primary schools reached out to ask for their very own Speelkwartier.

Partners

PSCity, Jos Kluwen, Springtide Studios, Bright Vibes, Ocean Outdoor, CS Digital Media, Centercom, Exterion Media and iProspect